The American Lighting Association (“ALA,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website www.alatx.com, interact with our services, or engage with us online.

1. Information We Collect

We may collect the following types of information:

Personal Information You Provide:
- Name, email address, phone number, mailing address
- Payment and billing details (for membership or purchases)
- Account login credentials (if applicable)
Automatically Collected Information:
- IP address, browser type, operating system
- Pages you visit, time spent on site, referral links
- Cookies and similar technologies to improve user experience
Member & Partner Information:
- Business contact information
- Membership application and renewal details
- Participation in ALA programs, events, or surveys

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our website and services
Process membership applications, renewals, and event registrations
Respond to inquiries and provide customer support
Send newsletters, updates, and marketing communications (if you opt in)
Analyze website usage to enhance performance and user experience
Comply with legal obligations and protect our rights

3. How We Share Information

We do not sell your personal information. We may share information in the following situations:

Service Providers: With trusted vendors who help operate our website, process payments, or deliver services on our behalf
Membership & Industry Partners: To facilitate networking and business opportunities within the lighting industry
Legal Requirements: When required to comply with law, regulation, or legal process
Business Transfers: In the event of a merger, reorganization, or transfer of assets

4. Cookies & Tracking Technologies

Our website uses cookies and similar tools to personalize content, remember preferences, and analyze traffic. You can control cookies through your browser settings, but some features of the site may not function properly without them.

5. Your Choices

You have the right to:

Opt out of marketing emails by clicking “unsubscribe” in our messages
Request access to, correction of, or deletion of your personal data
Adjust browser settings to limit cookies or tracking technologies

To exercise your rights, please contact us at info@alatx.com.

6. Data Security

We use reasonable safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure.

7. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third parties.

8. Children’s Privacy

ALA’s website and services are not directed to children under 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

American Lighting Association
2050 N. Stemmons Freeway, Suite 210
Dallas, TX 75207
Phone: (800) 855-7221
Email: info@alatx.com

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