privacy policy

The Architectural Lighting Alliance (“ALA,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, interact with our services, contact us, register for events or programs, or otherwise engage with us online.

1. Information We Collect

We may collect the following categories of information:

Personal Information You Provide

We may collect personal information that you voluntarily provide to us, including:

Name

Email address

Phone number

Company name

Job title or role

Mailing address or business address

Information submitted through contact forms, event registrations, surveys, or other website forms

Payment, billing, or transaction-related information, if applicable

Account login credentials, if applicable

Any other information you choose to provide when communicating with us

Business, Client, Partner, and Event Information

We may collect information related to our business relationships and industry activities, including:

Business contact information

Client, manufacturer, partner, or project-related information

Event registration and attendance information

Participation in ALA programs, CEUs, surveys, or other activities

Communications with our team

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

IP address

Browser type

Device type

Operating system

Pages visited

Time spent on the website

Referring website or links

General website usage and analytics information

Cookies, pixels, tags, and similar tracking technologies

2. How We Use Your Information

We may use the information we collect to:

Provide, maintain, and improve our website, services, resources, and programs

Respond to inquiries and provide customer support

Process event registrations, CEU registrations, program participation, or related requests

Communicate with clients, partners, manufacturers, and industry contacts

Send newsletters, updates, event information, marketing communications, or other business communications, where permitted

Analyze website usage and improve website performance and user experience

Maintain the security and functionality of our website and systems

Comply with legal obligations

Protect our rights, property, safety, and the rights, property, and safety of others

3. How We Share Information

We do not sell personal information for money. We may disclose or share personal information in the following circumstances:

Service Providers and Vendors

We may share information with trusted third-party vendors and service providers who help us operate our website, manage communications, support business operations, process registrations or transactions, provide analytics, host data, maintain systems, or

deliver services on our behalf.

Business and Industry Partners

We may share relevant business contact, registration, or participation information with manufacturers, partners, event organizers, or industry contacts when necessary to support our services, programs, business relationships, networking opportunities, or requested interactions.

Legal, Compliance, and Safety Purposes

We may disclose information when required to comply with applicable law, regulation, legal process, or governmental request. We may also disclose information when necessary to protect our rights, enforce our policies, prevent fraud, address security issues, or protect the safety of ALA, our users, or others.

Business Transfers

We may disclose or transfer information in connection with a merger, acquisition, reorganization, sale of assets, financing, or similar business transaction.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to help operate the site, remember preferences, analyze traffic, understand how visitors use the website, and improve user experience.

Cookies and similar technologies may collect information such as your IP address, browser type, device information, pages visited, referring links, and interactions with our website.

You can control cookies through your browser settings. Some website features may not function properly if cookies are disabled.

If we use analytics tools, advertising pixels, retargeting tools, or similar third-party tracking technologies, those tools may collect or receive information from our website and elsewhere on the internet to provide measurement services, analytics, advertising, or other services. Where required by applicable law, we will provide appropriate disclosures and opt-out choices.

5. Your Choices

You may have choices regarding the information we collect and how we communicate with you, including the ability to:

Opt out of marketing emails by clicking the “unsubscribe” link in our messages

Request access to, correction of, or deletion of certain personal information

Adjust browser settings to limit cookies or tracking technologies

To exercise your privacy choices, please contact us at info@alatx.com.

6. Texas Privacy Rights

If you are a Texas resident and the Texas Data Privacy and Security Act applies to our processing of your personal data, you may have the following rights with respect to your personal data:

Right to confirm and access: You may request that we confirm whether we are processing your personal data and provide access to the personal data we process about you.

Right to correct: You may request that we correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes for which we process it.

Right to delete: You may request that we delete personal data provided by or obtained about you, subject to applicable legal exceptions.

Right to data portability: You may request a copy of personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

Right to opt out: You may opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, where applicable.

We do not sell personal information for money. If our practices change, or if any processing activity is considered a “sale,” “targeted advertising,” or “profiling” under applicable Texas law, we will update this Privacy Policy and provide any required opt-out rights.

We do not knowingly sell sensitive personal data or biometric data. If our practices change, we will provide any notices and obtain any consents required by applicable law.

How to Submit a Texas Privacy Request

To exercise your Texas privacy rights, please contact us by email at info@alatx.com with the subject line “Texas Privacy Request.”

Please describe the right you would like to exercise and provide enough information for us to reasonably verify your identity and locate your information. We may request additional information to verify your identity before responding to your request. We will use the information provided in connection with your request only to verify and respond to your request, unless otherwise permitted by law.

We will respond to verified privacy requests in accordance with applicable law.

Appeals

If we deny your Texas privacy request, you may appeal our decision by contacting us at info@alatx.com with the subject line “Texas Privacy Appeal.”

Please include a copy of, or reference to, the original request and explain why you believe the decision should be reconsidered. We will review and respond to your appeal in accordance with applicable Texas law.

If your appeal is denied, you may contact the Texas Attorney General to submit a consumer privacy complaint.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, maintain business records, enforce agreements, and support legitimate business operations.

The length of time we retain information may vary depending on the type of information, the purpose for which it was collected, and applicable legal or operational requirements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

9. Third-Party Links

Our website may contain links to external websites or third-party resources. We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Children’s Privacy

ALA’s website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete the information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after any updates means you acknowledge the revised Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, or if you would like to submit a privacy request, please contact us:

Architectural Lighting Alliance
101 Turtle Creek Blvd.
Dallas, TX 75207
Phone: 214-658-9000
Email: info@alatx.com