The Effect of Decorative Lighting on Consumer Behavior in Restaurants and Retail

Think back to your most memorable dining and shopping experiences… What was the lighting like in those spaces?

Chances are that these restaurant and retail environments feature unique decorative solutions that elevate the atmosphere for customers.

That’s right, decorative lighting has the power to shape a space and influence consumer behavior!

Setting Moods and Standards

Depending on the lighting, a restaurant or shopping center can feel luxurious, playful, sophisticated, inviting, and more.

In a restaurant, you want customers to linger. The longer they stay, the more they eat and drink – and the higher the bill! By using dimly lit decorative fixtures (too much brightness can actually deter people), customers will want to relax and enjoy the space for as long as possible.

In retail, you want to inspire movement and energy. As customers explore various sections of a store, they should be visually drawn to products and displays. The more they see, the more they’re likely to buy. Place decorative fixtures in key areas to attract attention and guide shoppers throughout the store.

Tell a Story, Drive Results

Decorative lighting can create a theme and establish brand identity. For example, think about a seafood restaurant with nautical-shaped pendants, or a holiday market with glowing present fixtures.

Creative lighting solutions can leave a lasting impression. If you impress your guests, they’ll remember you - and they’ll want to come back. That emotional connection boosts customer retention and brand loyalty.

Design Characteristics to Consider

• Materials: Evoke elegance with materials like glass (think chandeliers in a fancy restaurant) or create a warm and cozy vibe with wood and fabric materials (think luminaires in a ski resort).

• Styles: You want to cater your style to your audience - who do you want to attract into the space? High-end retail and restaurant environments often go the modern and minimalist route with clean lines and functional forms for a sleek and sophisticated vibe. If you want to create a vintage feel that will appeal to younger audiences, consider unique designs like what you would see in a boutique or speakeasy.

• Shapes: Symmetry and lines create a sense of order while organic forms bring a sense of softness. Think of a high-end designer boutique where you will find geometric shapes and hard lines, versus a generic plant shop, where you may find more organic, nature-inspired lighting.

• Scale & Proportion: Make a bold statement in entrances, central dining areas, or flagship store windows with an oversized solution. Additionally, clustered or tiny lights will make a space sparkle and encourage conversation.

At the end of the day, decorative lighting goes beyond creativity and aesthetics - it's a tool to engage, guide, and convert! Create an unforgettable experience in your next restaurant or retail project with the right lighting choices.